Why VOM

Raw, natural and nutritious
– exactly what your dog needs

Proper dog food is essential for your dog's health and well-being. VOM offers a wide range of natural raw food that meets various needs and life stages, whether your dog is a puppy or an adult.

Biologically appropriate food provides more than just energy – it builds the body from the inside, promotes better digestion, a stronger immune system, healthy skin and a shiny coat. VOM is developed with this in mind. A raw and fresh food – which is not heat-treated. This means that the raw materials' natural nutrients, enzymes and good bacteria are preserved. When the food is raw and natural, the nutrients are more easily absorbed by the dog's body and better utilised. Natural enzymes and good bacteria help to support a healthy gut, optimal nutrient absorption and a strong immune system. 

That is why VOM is the natural choice for a healthier, stronger and more vital dog – throughout its life.

Naturlige
raw materials

VOM uses only quality raw materials such as meat, bones and offal from Norwegian abattoirs – the products contain no preservatives, colourings or water.

Tailored to the dog's needs

VOM has different series for active working dogs, family dogs and puppies, so you'll easily find something that's just right for your dog.

Mapped and sustainable

Our philosophy is to contribute to sustainable development and reduce food waste. We use locally sourced Norwegian ingredients.

Tasteful and easily digestible

Many dogs love the taste, and its natural composition makes the food gentle on the stomach.

Proper dog food

A dog is, by nature, adapted to a meat-rich diet.

The dog is by nature a carnivore, descended from the wolf. Although many of today's dogs do not look like their wild 'cousins', they have nevertheless retained many of the wolf's characteristic traits. A dog's anatomy and digestion are adapted to a meat-based diet, and they primarily need easily digestible animal-based ingredients to meet their nutritional needs. A dog's first choice is ingredients such as offal and meat, which are rich in fat and protein, and low in or free of carbohydrates. You will find these same ingredients in VOM's products.

Good cat food

Natural and species-appropriate diet

The cat is an obligate carnivore, which is even more dependent than the dog on animal-based raw materials to meet its nutritional needs. In the wild, the cat eats muscle meat, bones and organs from smaller prey animals such as mice, rats and small birds. These are leaner prey animals that are rich in protein, and especially the amino acid taurine. A raw diet should, as far as possible, mimic what a cat's natural first choice would be. VOM is therefore a species-appropriate and natural diet for the cat.

Our ambassadors are genuinely passionate about dogs.

“"The good collaboration with VOM isn't just about the people being pleasant and trustworthy, but first and foremost about the product itself being top-class – the dog food – and that's what it is. It's one of the main reasons the collaboration has continued for all these years. I am convinced that the dogs have performed better because they have been given the best food."”

Lars Monsen
King of the Wilderness

“The VOM products are 100% natural raw materials from nature, and therefore it is natural for us to give our dogs VOM.”

Kristine and Johanne Thybo Hansen
The Jegertwins

“Dogs with a high activity level need the right nutrition. The VOM range should be on the menu every day, whether for the puppies or the other dogs. I simply wouldn't have dared to give my dogs anything other than the best!”

Hege Ingebrigtsen
Dog sled driver

VOM blog

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Guide to feeding a puppy

Feeding and the amount of food can be difficult and overwhelming for a new puppy owner. 

Tips for switching to raw foodr

See our best advice and experience for an easy change of dog food.