ACTIVE is a range consisting of five different blends: ACTIVE Original, ACTIVE with Salmon, ACTIVE Protein Rich, ACTIVE Zero Chicken and ACTIVE with White Fish. All the blends are formulated as a complete food and contain a combination of different animal-based ingredients that complement each other's nutritional content. The different blends are suitable for different needs, and you will find blends that are suitable for dogs with low, moderate and high activity levels.
Active Original
Fully fed
Composition: Chicken (meat, skin and bone), offal and meat from pigs and cattle, cattle stomach, minerals.
9 kg box of hamburgers
560 g bag
with meatballs
2.5 kg bag
with meatballs
500 g sausage
6 kg sausage
ACTIVE Original is a versatile and nutritious basic food for adult dogs. The product is well-suited for dogs with moderate to high levels of physical activity, fussy eaters, and dogs that for various reasons cannot eat salmon.
The recommended daily feed amount is 21-33% of the dog's body weight.
It is important to bear in mind that this is a guideline amount and that you must adjust it to suit your dog's individual needs. Therefore, use the specified amount as a starting point.
Use this formula:
The dog's weight in kg × 20 = grams per day
Example: A 15 kg dog: 15 × 20 = 300 grams per day
| Wake the dog | Quantity per day (grams) |
| 2 kg 5 kg 7 kg 10 kg 15 kg 20 kg | 40 g 100 g 140 g 200 g 300 g 400 g |
The table shows the calculation of 2% for an adult dog of various weights. The feeding amount may therefore vary according to your dog's needs.
Analytical components
| Raw fat | 18 % |
| Crude protein | 15 % |
| Raw fibre | 0 % |
| Calcium | 0,9 % |
| Phosphorus | 0,6 % |
| Raw anxiety | 3 % |
| Dry stuff | 36 % |
| Fluid content | 64 % |
| Energy content | 9.3 MJ/kg / 2220 kcal/kg |
| OE from Fett | 73 % |
| OE from protein | 27 % |
| OE from carbohydrates | 0 % |
The product does not contain added water.
OE=Sellable energy
The table is based on analysed values.
Applications per kg:
Vitamin A: 2310 IU/kg, Vitamin D: 165 IU/kg, Vitamin E: 49.5 mg/kg, Vitamin C: 66 mg/kg, Vitamin B1 (Thiamine): 0.99 mg/kg, Vitamin B2 (Riboflavin): 1.85 mg/kg, Vitamin B3 (Niacin): 5.9 mg/kg, Vitamin B5 (Pantothenic acid): 6.1 mg/kg, Vitamin B6 (Pyridoxine): 1.2 mg/kg, Vitamin B7 (Biotin): 0.07 mg/kg, Vitamin B9 (Folic acid): 0.16 mg/kg, Vitamin B12 (Cobalamin): 0.01 mg/kg, Choline: 142 mg/kg, Calcium: 0.159 g/kg, Phosphorus: 0.25 g/kg, Potassium: 0.79 g/kg, Magnesium: 0.01 g/kg, Chlorine: 0.04 g/kg, Iron: 66 mg/kg, Manganese: 13.2 mg/kg, Zinc: 19.8 mg/kg, Copper: 2.5 mg/kg, Iodine: 0.28 mg/kg, Selenium: 66 µg/kg
Active with Salmon
Fully fed
Composition: Chicken (meat, skin and bones), offal and meat from pigs and cattle, salmon (16%), cattle stomach, minerals
9 kg box of hamburgers
560 g bag
with meatballs
2.5 kg bag
with meatballs
500 g sausage
6 kg sausage
ACTIVE with Salmon is an optimal complete food for dogs that require a high energy content in their diet. The blend contains salmon, which contributes a high content of beneficial omega-3 fatty acids. Omega-3 fatty acids promote a good coat and paw quality, while also having anti-inflammatory properties in the body – which have a positive effect on both muscles and joints.
This product is the first choice for dogs that are active through endurance work, need to maintain their weight or put on weight, or require extra omega-3 in their diet. If the dog needs to lose weight, we have other products that are more suitable.
The recommended daily feed amount is 21-33% of the dog's body weight.
It is important to remember that this is a guideline amount and that you must adjust it to suit your dog's individual needs. ACTIVE with Salmon has a high fat and calorie content, which should be taken into account when dosing. Therefore, use the stated amount as a starting point.
Use this formula:
The dog's weight in kg × 20 = grams per day
Example: A 15 kg dog: 15 × 20 = 300 grams per day
| Wake the dog | Quantity per day (grams) |
| 2 kg 5 kg 7 kg 10 kg 15 kg 20 kg | 40 g 100 g 140 g 200 g 300 g 400 g |
The table shows the calculation of 2% for an adult dog of various weights. The feeding amount may therefore vary according to your dog's needs.
Analytical components
| Raw fat | 20 % |
| Crude protein | 16 % |
| Raw fibre | 0 % |
| Calcium | 0,9 % |
| Phosphorus | 0,6 % |
| Raw anxiety | 4 % |
| Dry stuff | 40 % |
| Fluid content | 60 % |
| Energy content | 10.2 MJ/kg / 2440 kcal/kg |
| OE from Fett | 74 % |
| OE from protein | 26 % |
| OE from carbohydrates | 0 % |
The product does not contain added water.
OE=Sellable energy
The table is based on analysed values.
Applications per kg:
Vitamin A: 2310 IU/kg,
Vitamin D: 165 IU/kg,
Vitamin E: 49.5 mg/kg,
Vitamin C: 66 mg/kg,
Vitamin B1 (Thiamine): 0.99 mg/kg,
Vitamin B2 (Riboflavin): 1.85 mg/kg,
Vitamin B3 (Niacin): 5.9 mg/kg,
Vitamin B5 (Pantothenic acid): 6.1 mg/kg,
Vitamin B6 (Pyridoxine): 1.2 mg/kg,
Vitamin B7 (Biotin): 0.07 mg/kg,
Vitamin B9 (Folic acid): 0.16 mg/kg,
Vitamin B12 (Cobalamin): 0.01 mg/kg,
Choline: 142 mg/kg,
Calcium: 0.159 g/kg,
Phosphorus: 0.25 g/kg,
Potassium: 0.79 g/kg,
Magnesium: 0.01 g/kg,
Chlorine: 0.04 g/kg,
Iron: 66 mg/kg, Manganese: 13.2 mg/kg, Zinc: 19.8 mg/kg, Copper: 2.5 mg/kg, Iodine: 0.28 mg/kg, Selenium: 66 µg/kg
Active Protein Rich
Fully fed
Composition: Chicken (meat, skin and bone), beef, liver, salmon, egg, minerals.
560 g bag
with meatballs
2.5 kg bag
with meatballs
500 g sausage
6 kg sausage
ACTIVE Protein Rich has a high content of high-quality protein sources from chicken, egg and salmon, and is therefore an excellent product for dogs that require extra protein in their diet. For example, young dogs that need to build muscle, or adult dogs during training and recovery periods. The product is also beneficial during wound healing. The salmon content also contributes beneficial omega-3 fatty acids, which can reduce inflammation and have a positive effect on muscles and joints during a recovery period.
With a lower fat and energy content than the other products in the ACTIVE range, the product is also better suited to moderately active dogs or those that need to lose weight.
The recommended daily feed amount is 21-33% of the dog's body weight.
It is important to bear in mind that this is a guideline amount and that you must adjust it to suit your dog's individual needs. ACTIVE Protein Rich has a lower fat and energy content, which should be taken into account when dosing. Therefore, use the stated amount as a starting point.
Use this formula:
The dog's weight in kg × 20 = grams per day
Example: A 15 kg dog: 15 × 20 = 300 grams per day
| Wake the dog | Quantity per day (grams) |
| 2 kg 5 kg 7 kg 10 kg 15 kg 20 kg | 40 g 100 g 140 g 200 g 300 g 400 g |
The table shows the calculation of 2% for an adult dog of various weights. The feeding amount may therefore vary according to your dog's needs.
Analytical components
| Raw fat | 14 % |
| Crude protein | 17 % |
| Raw fibre | 0 % |
| Calcium | 0,9 % |
| Phosphorus | 0,6 % |
| Raw anxiety | 4 % |
| Dry stuff | 35 % |
| Fluid content | 65 % |
| Energy content | 8.1 MJ/kg / 1940 kcal/kg |
| OE from Fett | 65 % |
| OE from protein | 35 % |
| OE from carbohydrates | 0 % |
The product does not contain added water.
OE=Sellable energy
The table is based on analysed values.
Applications per kg:
Vitamin A: 1120 IU/kg,
Vitamin D: 80 IU/kg,
Vitamin E: 24 mg/kg,
Vitamin C: 32 mg/kg,
Vitamin B1 (Thiamine): 0.48 mg/kg,
Vitamin B2 (Riboflavin): 0.89 mg/kg,
Vitamin B3 (Niacin): 2.88 mg/kg,
Vitamin B5 (Pantothenic acid): 2.9 mg/kg,
Vitamin B6 (Pyridoxine): 0.58 mg/kg,
Vitamin B7 (Biotin): 0.032 mg/kg,
Vitamin B9 (Folic acid): 0.08 mg/kg,
Vitamin B12 (Cobalamin): 0.0065 mg/kg,
Choline: 69 mg/kg,
Calcium: 0.07 g/kg,
Phosphorus: 0.12 g/kg,
Potassium: 0.38 g/kg,
Magnesium: 0.005 g/kg,
Chlorine: 0.02 g/kg,
Iron: 32 mg/kg,
Manganese: 6.4 mg/kg,
Zinc: 9.6 mg/kg,
Copper: 1.2 mg/kg,
Iodine: 0.13 mg/kg,
Selenium: 32 µg/kg
Active Zero Chicken
Fully fed
Composition: Offal and meat from pork and beef, beef stomach, salmon, minerals.
560 g bag
with meatballs
500 g sausage
ACTIVE Zero Chicken is a complete food made entirely without chicken. This product is therefore well-suited to dogs with an allergy or intolerance to chicken. Like ACTIVE Protein Rich, this product has a lower energy density than ACTIVE Original and
ACTIVE with Salmon, and is therefore also well-suited to dogs with a lower energy requirement.
The recommended daily feed amount is 21-33% of the dog's body weight.
It is important to bear in mind that this is a guideline amount and that you should adjust it to suit your dog's individual needs. ACTIVE Zero Chicken has a lower fat and energy content, which should be taken into account when dosing. Therefore, use the stated amount as a starting point.
Use this formula:
The dog's weight in kg × 20 = grams per day
Example: A 15 kg dog: 15 × 20 = 300 grams per day
| Wake the dog | Quantity per day (grams) |
| 2 kg 5 kg 7 kg 10 kg 15 kg 20 kg | 40 g 100 g 140 g 200 g 300 g 400 g |
The table shows the calculation of 2% for an adult dog of various weights. The feeding amount may therefore vary according to your dog's needs.
Analytical components
| Raw fat | 16 % |
| Crude protein | 14 % |
| Raw fibre | 0 % |
| Calcium | 0,4 % |
| Phosphorus | 0,3 % |
| Raw anxiety | 2 % |
| Dry stuff | 32 % |
| Fluid content | 68 % |
| Energy content | 8.3 MJ/kg / 2000 kcal/kg |
| OE from Fett | 65 % |
| OE from protein | 35 % |
| OE from carbohydrates | 0 % |
The product does not contain added water.
OE=Sellable energy
The table is based on analysed values.
Applications per kg:
Vitamin A: 2310 IU/kg,
Vitamin D: 165 IU/kg,
Vitamin E: 49.5 mg/kg,
Vitamin C: 66 mg/kg,
Vitamin B1 (Thiamine): 0.99 mg/kg,
Vitamin B2 (Riboflavin): 1.85 mg/kg,
Vitamin B3 (Niacin): 5.9 mg/kg,
Vitamin B5 (Pantothenic acid): 6.1 mg/kg,
Vitamin B6 (Pyridoxine): 1.2 mg/kg,
Vitamin B7 (Biotin): 0.07 mg/kg,
Vitamin B9 (Folic acid): 0.16 mg/kg,
Vitamin B12 (Cobalamin): 0.01 mg/kg,
Choline: 142 mg/kg,
Calcium: 2.6 g/kg,
Phosphorus: 1.56 g/kg,
Potassium: 0.79 g/kg,
Magnesium: 0.085 g/kg,
Chlorine: 0.04 g/kg,
Iron: 66 mg/kg, Manganese: 13.2 mg/kg, Zinc: 19.8 mg/kg, Copper: 2.5 mg/kg, Iodine: 0.28 mg/kg, Selenium: 66 µg/kg
Active with White Fish
Fully fed
Composition: Chicken (meat, skin and bones), offal and meat from pigs and cattle, white fish (16%), cattle stomach, minerals.
560 g bag
with meatballs
2.5 kg bag
with meatballs
500 g sausage
6 kg sausage
ACTIVE with White Fish is an optimal complete food, especially suitable for dogs with a moderate activity level, those requiring a lower energy content, or those needing to lose weight. The formula contains Norwegian wild-caught white fish, a lean and easily digestible source of protein which is also high in omega-3 fatty acids. Omega 3 promotes a good coat and paw condition, whilst also having anti-inflammatory properties in the body – which has a positive effect on both muscles and joints.
The recommended daily feed amount is 21-33% of the dog's body weight.
It is important to bear in mind that this is a guideline amount and that you should adjust it to suit your dog's individual needs. ACTIVE with White Fish has a lower fat and energy content, which should be taken into account when dosing. Therefore, use the stated amount as a starting point.
Use this formula:
The dog's weight in kg × 20 = grams per day
Example: A 15 kg dog: 15 × 20 = 300 grams per day
| Wake the dog | Quantity per day (grams) |
| 2 kg 5 kg 7 kg 10 kg 15 kg 20 kg | 40 g 100 g 140 g 200 g 300 g 400 g |
The table shows the calculation of 2% for an adult dog of various weights. The feeding amount may therefore vary according to your dog's needs.
Analytical components
| Raw fat | 15 % |
| Crude protein | 15 % |
| Raw fibre | 0 % |
| Calcium | 0,9 % |
| Phosphorus | 0,6 % |
| Raw anxiety | 4 % |
| Dry stuff | 34 % |
| Fluid content | 66 % |
| Energy content | 8.1 MJ/kg / 1950 kcal/kg |
| OE from Fett | 69 % |
| OE from protein | 31 % |
| OE from carbohydrates | 0 % |
The product does not contain added water.
OE=Sellable energy
The table is based on analysed values.
Applications per kg:
Vitamin A: 2310 IU/kg, Vitamin D: 165 IU/kg, Vitamin E: 49.5 mg/kg, Vitamin C: 66 mg/kg, Vitamin B1 (Thiamine): 0.99 mg/kg, Vitamin B2 (Riboflavin): 1.85 mg/kg, Vitamin B3 (Niacin): 5.9 mg/kg, Vitamin B5 (Pantothenic acid): 6.1 mg/kg, Vitamin B6 (Pyridoxine): 1.2 mg/kg, Vitamin B7 (Biotin): 0.07 mg/kg, Vitamin B9 (Folic acid): 0.16 mg/kg, Vitamin B12 (Cobalamin): 0.01 mg/kg, Choline: 142 mg/kg, Calcium: 0.159 g/kg, Phosphorus: 0.25 g/kg, Potassium: 0.79 g/kg, Magnesium: 0.01 g/kg, Chlorine: 0.04 g/kg, Iron: 66 mg/kg, Manganese: 13.2 mg/kg, Zinc: 19.8 mg/kg, Copper: 2.5 mg/kg, Iodine: 0.28 mg/kg, Selenium: 66 µg/kg
Active Zero Chicken
Fully fed
Composition: Offal and meat from pork and beef, beef stomach, salmon, minerals.
560 g bag
with meatballs
500 g sausage
ACTIVE Zero Chicken is a complete food made entirely without chicken. This product is therefore well-suited to dogs with an allergy or intolerance to chicken. Like ACTIVE Protein Rich, this product has a lower energy density than ACTIVE Original and
ACTIVE with Salmon, and is therefore also well-suited to dogs with a lower energy requirement.
The recommended daily feed amount is 21-33% of the dog's body weight.
It is important to bear in mind that this is a guideline amount and that you should adjust it to suit your dog's individual needs. ACTIVE Zero Chicken has a lower fat and energy content, which should be taken into account when dosing. Therefore, use the stated amount as a starting point.
Use this formula:
The dog's weight in kg × 20 = grams per day
Example: A 15 kg dog: 15 × 20 = 300 grams per day
| Wake the dog | Quantity per day (grams) |
| 2 kg 5 kg 7 kg 10 kg 15 kg 20 kg | 40 g 100 g 140 g 200 g 300 g 400 g |
The table shows the calculation of 2% for an adult dog of various weights. The feeding amount may therefore vary according to your dog's needs.
Analytical components
| Raw fat | 16 % |
| Crude protein | 14 % |
| Raw fibre | 0 % |
| Calcium | 0,4 % |
| Phosphorus | 0,3 % |
| Raw anxiety | 2 % |
| Dry stuff | 32 % |
| Fluid content | 68 % |
| Energy content | 8.3 MJ/kg / 2000 kcal/kg |
| OE from Fett | 65 % |
| OE from protein | 35 % |
| OE from carbohydrates | 0 % |
The product does not contain added water.
OE=Sellable energy
The table is based on analysed values.
Applications per kg:
Vitamin A: 2310 IU/kg,
Vitamin D: 165 IU/kg,
Vitamin E: 49.5 mg/kg,
Vitamin C: 66 mg/kg,
Vitamin B1 (Thiamine): 0.99 mg/kg,
Vitamin B2 (Riboflavin): 1.85 mg/kg,
Vitamin B3 (Niacin): 5.9 mg/kg,
Vitamin B5 (Pantothenic acid): 6.1 mg/kg,
Vitamin B6 (Pyridoxine): 1.2 mg/kg,
Vitamin B7 (Biotin): 0.07 mg/kg,
Vitamin B9 (Folic acid): 0.16 mg/kg,
Vitamin B12 (Cobalamin): 0.01 mg/kg,
Choline: 142 mg/kg,
Calcium: 2.6 g/kg,
Phosphorus: 1.56 g/kg,
Potassium: 0.79 g/kg,
Magnesium: 0.085 g/kg,
Chlorine: 0.04 g/kg,
Iron: 66 mg/kg, Manganese: 13.2 mg/kg, Zinc: 19.8 mg/kg, Copper: 2.5 mg/kg, Iodine: 0.28 mg/kg, Selenium: 66 µg/kg
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