Raw food: Natural nutrition for our best friends.

Raw food has become increasingly popular among dog owners, as it is based on a natural diet that reflects the original diet of dogs in the wild. By providing raw meat, bones and offal, the dog receives a nutritious and biologically appropriate diet that improves digestion, strengthens the skin and coat, and promotes overall health. Many owners quickly notice a difference, such as increased energy, better dental health and reduced stool odour.

The main advantage of a raw food diet is how transparent and minimally processed it is. It contains no unnecessary fillers, giving owners complete control over the nutrition – invaluable for dogs with allergies or a sensitive stomach. A properly formulated raw food diet ensures a balance of protein, fat and vitamins that supports a strong immune system and muscle development.

The brand Bag and Dog Food is a leader in this field, offering high-quality raw food solutions. Their products are specially formulated to ensure maximum quality and nutritional value, making it simple for owners to provide their dogs with a healthy and natural diet.

We therefore decided to start importing and selling high-quality BARF raw food from Vom Hundemat in Norway. The company has been selling its products throughout Scandinavia since 2000, and we are proud to be able to start selling Vom here in Iceland.

Scientific evidence and benefits for digestion

Recent research suggests that a raw food diet has a significant effect on intestinal microbiome dogs, which is the foundation of a strong immune system. A study conducted at University of Helsinki (DogRisk research group) It was shown that dogs fed a raw diet have a more diverse and healthier gut flora than those that eat exclusively highly processed dry food kibble. This diversity reduces the likelihood of inflammatory bowel diseases and allergic skin reactions.

Another important fact concerns uptake of nutrients. In a study published in the prestigious scientific journal Journal of Animal Science It was found that dogs utilise the protein and fat in raw meat more effectively than the equivalent nutrients from cooked food. This explains why dogs on a raw food diet produce smaller, drier stools; the body simply utilises a larger proportion of the food for energy and building blocks.

Furthermore, a link has been shown between a raw food diet and a lower risk of Allergy and atopic dermatitis (atopy) later in life if puppies start an early natural diet. By choosing high-quality products such as those from Bag and Dog Food, which contain high-quality ingredients without fillers, are owners investing in the animal's long-term health and minimising the risk of lifestyle diseases often associated with the sugar and starch in conventional food.

Key facts from the research:

Better digestion: Raw protein has a higher digestibility factor than protein that has been heated under high pressure.

A stronger immune system: A more diverse microbiota in the gut is directly linked to protection against infections.

Dental health: Natural enzymes in raw meat and bones help to break down plaque on the teeth before it can harden into tartar.